Articles tagged with Regional Tourism
Government Invests $500,000 to Expand Tiaki Program for Responsible Tourism in NZ
2 weeks ago | 178 viewsThe Government is investing $500,000 to expand the Tiaki – Care for New Zealand programme, which educates visitors on responsible travel to protect the country's natural environment and culture. The funding, sourced from the International Conservation and Tourism Visitor Levy, will support activities like signage, website improvements, training, and collaboration with councils and tourism organizations. Led by Tourism Industry Aotearoa and Tourism New Zealand, the initiative aims to grow tourism sustainably while preserving New Zealand’s unique attractions and supporting the economy.
Tags: Louise Upston Tiaki New Zealand Tourism Industry Aotearoa Tourism New Zealand Regional Tourism New Zealand New Zealand Māori Tourism International Conservation and Tourism Visitor Levy Tourism and Hospitality Government investmentNew Zealand Boosts Tourism with $800K AI Investment to Attract Visitors
3 weeks ago | 217 viewsThe New Zealand Government is investing $800,000 to upgrade Tourism New Zealand’s systems, making local tourism services more accessible and visible through AI search tools. This initiative aims to improve the accuracy and personalization of holiday planning by making tourism data AI-ready and expanding the AI travel assistant with detailed regional information. The investment supports goals to boost tourism exports by 2034, increase international visitors to pre-pandemic levels by 2026, and grow tourism-related jobs and economic growth.
Tags: New Zealand Tourism Artificial Intelligence Louise Upston Tourism New Zealand International Visitor Conservation and Tourism Levy AI travel assistant Hospitality Government investment Regional tourism organizationsNew Zealand's Tourism Growth Plan Aims to Double Export Value by 2034
2 months ago | 468 viewsThe New Zealand Government, led by Tourism and Hospitality Minister Louise Upston, has released a Tourism Policy Statement to guide collaboration between central and local governments and industry in growing tourism and boosting regional economies. The policy aims to double the value of tourism exports by 2034 through strategic investments, infrastructure, marketing, and initiatives like the Regional Tourism Boost, which supports campaigns to attract international visitors beyond main centers and peak seasons. With $5 million allocated for round three of the Regional Tourism Boost, targeting key markets such as Australia, China, and North America, recent data shows tourism is recovering strongly, with international visitor numbers reaching 94% of pre-pandemic levels.
Tags: Louise Upston New Zealand Tourism Policy Statement Regional Tourism Boost International Visitor Levy Major Events and Tourism Package Stats NZ Australian market Chinese market North American marketNZ Hospitality Summit 2026: Boosting Economy and Supporting Industry Growth
5 months ago | 967 viewsTourism and Hospitality Minister Louise Upston emphasized the hospitality industry's significant contribution to New Zealand’s economy, generating over $9 billion in GDP and shaping visitor experiences. Since the first Hospitality Summit in 2024, the government has collaborated with the industry by introducing the Michelin Guide, investing in regional tourism, supporting major events, and reviewing regulations. The 2026 Summit focused on reflecting progress and planning practical steps to build a strong, resilient hospitality sector through continued partnership between government and industry.
Tags: Louise Upston Tourism and Hospitality Minister Hospitality Summit 2026 New Zealand economy Hospitality New Zealand Restaurant Association Michelin Guide Hospitality Sector Review Regional tourism Hospitality industryNew Zealand Invests $3.69M to Boost Regional Tourism and Attract Visitors
7 months ago | 1047 viewsThe New Zealand Government is investing $3.69 million through the Regional Tourism Boost to promote international visitors exploring regional areas beyond typical hotspots. Five targeted campaigns will attract tourists from the USA, Canada, and Australia to diverse regions, highlighting unique experiences like cycling, wine tasting, and local hospitality during quieter seasons. This initiative aims to support local businesses, create jobs, and ensure tourism benefits are shared across the country’s communities.
Tags: Louise Upston Tātaki Auckland Unlimited ChristchurchNZ Destination Great Lake Taupō Great South Hamilton & Waikato Tourism New Zealand Regional Tourism Boost Tourism and Hospitality Minister Hamilton AirportSouthern Way Campaign Boosts Lower South Island Tourism with $459K Funding
7 months ago | 1098 viewsThe New Zealand Government is investing $459,250 in the Southern Way campaign to promote the lower South Island to Australian visitors, highlighting unique local attractions and hospitality. The campaign, running from April to June 2026, involves collaboration among regional tourism organizations to offer themed itineraries and travel deals that support local businesses and communities. This funding is part of a larger $3.69 million initiative aimed at boosting regional tourism during the autumn and early winter seasons.
Tags: Louise Upston Southern Way Great South Tourism Waitaki Enterprise Dunedin Clutha Development Tourism Central Otago Destination Queenstown Lake Wanaka Tourism Regional Tourism Boost FundRegional New Zealand Boosted by $5.9M Investment to Attract International Visitors in 2026
9 months ago | 924 viewsThe Government's Regional Tourism Boost will invest $5.9 million to attract more international visitors to regional New Zealand in 2026, aiming to showcase diverse experiences and boost regional economies. Three Regional Tourism Organisations will launch campaigns targeting visitors from Australia and East Asia, featuring tailored offers and fresh itineraries to highlight unique attractions. The campaigns will focus on promoting regional hospitality, encouraging longer stays, and fostering lasting connections with international travelers, as part of a broader effort to support New Zealand's tourism industry.
Tags: Louise Upston Regional Tourism Boost New Zealand Tourism Hospitality RotoruaNZ WellingtonNZ Great South Australia East Asia