15 Jan 2026
9 months ago
1403 views
The Government is investing $250,000 to upgrade the Whakarewarewa Forest Loop Great Ride in Rotorua, enhancing safety by rerouting the trail away from a busy highway and extending it by six kilometres. This upgrade aims to attract more visitors, support local businesses, and improve the overall tourism experience in the region. The investment is part of a broader $70 million Major Events and Tourism Package focused on boosting regional tourism infrastructure.
15 Jan 2026
9 months ago
1377 views
The New Zealand Government is investing $3.69 million through the Regional Tourism Boost to promote international visitors exploring regional areas beyond typical hotspots. Five targeted campaigns will attract tourists from the USA, Canada, and Australia to diverse regions, highlighting unique experiences like cycling, wine tasting, and local hospitality during quieter seasons. This initiative aims to support local businesses, create jobs, and ensure tourism benefits are shared across the country’s communities.
02 Dec 2025
10 months ago
1329 views
International visitors to New Zealand are increasing in number and spending more, driving significant growth in the tourism sector and economy, with total spending reaching $12.3 billion for the year ending September 2025. Visitor numbers rose to 3.43 million, reaching 88% of pre-pandemic levels, boosted by higher-spending travelers, especially from the USA. The government supports this growth through the Tourism Growth Roadmap, aiming to double tourism export value by 2034 while enhancing visitor experiences and regional opportunities.
26 Nov 2025
11 months ago
1052 views
The New Zealand Government is investing in the New Zealand Certificate in Business Events (Level 4) “Te Haeata,” an industry-led qualification designed to build a skilled workforce for the business events sector. This practical, online training program aims to address workforce shortages, support career pathways, and enhance the global competitiveness of New Zealand’s tourism and hospitality industries. Launching in early 2026, Te Haeata will also be introduced in high schools to attract and retain talent, promoting sustainable growth in the sector.
19 Nov 2025
11 months ago
1318 views
New Zealand’s 23 Great Rides contribute $1.28 billion annually to local economies, with visitor spending rising 35% from 2021 to 2025, according to the latest evaluation report. Visitor nights and trail usage have also increased significantly, boosting accommodation and hospitality sectors and supporting regional jobs. The Government invests $8 million yearly from the International Visitor Levy and additional funds into trail infrastructure to sustain growth and economic benefits.
14 Nov 2025
11 months ago
1194 views
WellingtonNZ and partner regions are promoting the Classic New Zealand Wine Trail internationally with a $991,000 campaign funded by the government. Tourism and Hospitality Minister Louise Upston highlights the importance of showcasing Wellington, Wairarapa, Hawke’s Bay, and Marlborough to attract more visitors to experience their wine, food, and unique attractions. The campaign aims to encourage travelers to explore beyond popular destinations and discover the diverse flavors and experiences offered along the trail.
14 Nov 2025
11 months ago
1217 views
Tourism and Hospitality Minister Louise Upston announced that Great South will receive $393,000 to launch a campaign promoting the Southern Way and the region's hospitality to international visitors. The investment aims to showcase the lower South Island's unique experiences, wild beauty, rich flavors, and warm hospitality to new audiences. Led by Great South and regional partners, the campaign will target Australian travelers, particularly those from the Gold Coast, encouraging them to explore iconic destinations like Milford Sound, the Catlins coastline, and Dunedin, while highlighting the region's local events and genuine southern hospitality.
14 Nov 2025
11 months ago
1218 views
RotoruaNZ will receive over $4.5 million for two campaigns promoting the region's geothermal wonders, Māori culture, and hospitality to international visitors. The "North Island x Ctrip" campaign targets travelers from China, Hong Kong, Japan, and South Korea, while the "Kiwi North" campaign focuses on attracting visitors from Australia's eastern seaboard. These initiatives aim to showcase the diverse experiences across the North Island, support local businesses, and enhance the region's reputation as a must-visit destination, funded by the Regional Tourism Boost as part of the Government's Major Events and Tourism Package.
14 Nov 2025
11 months ago
1260 views
The Government's Regional Tourism Boost will invest $5.9 million to attract more international visitors to regional New Zealand in 2026, aiming to showcase diverse experiences and boost regional economies. Three Regional Tourism Organisations will launch campaigns targeting visitors from Australia and East Asia, featuring tailored offers and fresh itineraries to highlight unique attractions. The campaigns will focus on promoting regional hospitality, encouraging longer stays, and fostering lasting connections with international travelers, as part of a broader effort to support New Zealand's tourism industry.
06 Nov 2025
11 months ago
1166 views
New Zealand is excited to welcome the Michelin Guide for the first time, showcasing the country's food and wine to an international audience and expecting an increase in visitor numbers and economic growth, according to Tourism and Hospitality Minister Louise Upston. Michelin Guide inspectors are already dining anonymously in top New Zealand restaurants, with the first selections and potential star ratings expected next year. The arrival of Michelin is seen as a prestigious accolade that will boost tourism, with an estimated 36,000 more international visitors expected and a focus on promoting New Zealand's culinary excellence on a global stage.
29 Oct 2025
12 months ago
1217 views
Tourism and Hospitality Minister Louise Upston is excited about Carnival Adventure's return to homeporting in Auckland for the 2027 winter season, marking the first ship to do so since 2023. This move signifies confidence in New Zealand's tourism sector, bringing more visitors, jobs, and opportunities for local businesses. The Government's support for cruise tourism, including infrastructure development and regulatory clarity, demonstrates a commitment to fostering the sector's growth and ensuring New Zealand remains open for business.
15 Oct 2025
1 year ago
1326 views
The hospitality industry in New Zealand, employing 145,000 people, is crucial for economic growth. The Ministry for Regulation is conducting a sector review to address regulatory costs hindering affordable services for Kiwis, focusing on restaurants, bars, cafes, and hotels. The review aims to streamline regulations, cut red tape, reduce costs, and improve compliance to support the industry's recovery and growth.
02 Oct 2025
1 year ago
1259 views
Minister Louise Upston highlights the job opportunities arising from the upcoming opening of the New Zealand International Convention Centre in Auckland, emphasizing the partnership between the Ministry of Social Development and the centre to fill various roles. The convention space is expected to boost the tourism sector by hosting live events and conferences, creating job prospects in events and hospitality. The collaboration between MSD, NZICC, and other employers aims to provide skilled local employees for the tourism industry, with a focus on assisting job seekers in transitioning into new roles effectively.
02 Oct 2025
1 year ago
1328 views
Minister Louise Upston highlights the job opportunities presented by the upcoming opening of the New Zealand International Convention Centre (NZICC) in Auckland in February 2026. The Ministry of Social Development is collaborating with SkyCity to fill various roles required for the NZICC. The NZICC is expected to enhance New Zealand's infrastructure, attracting live events, conferences, and exhibitions, creating job opportunities in sectors like tourism and hospitality.
22 Sep 2025
1 year ago
1371 views
Tourism and Hospitality Minister Louise Upston is pleased with the start of New Zealand's cruise season, expecting 177,000 visitors from nearly 40 ships for the 2025-2026 season. Efforts have been made to address operational concerns of cruise operators, including managing biofouling, clarifying regulatory costs, and streamlining infrastructure approvals. Upston is leading initiatives to support innovation and growth in the cruise sector, aiming to maximize its economic impact and maintain positive relationships with international cruise lines.