07 Sep 2026
1 month ago
518 views
The New Zealand Government is investing $5 million to support six regional tourism initiatives aimed at attracting international visitors during the quieter months of spring 2026 and early summer 2027. These campaigns target tourists from Australia, North America, and China, promoting regional food, wine, hospitality, and outdoor experiences to encourage longer stays and travel beyond main gateways. The funding is allocated to specific projects led by regional organizations to boost local economies and spread tourism benefits across the country.
15 Jan 2026
9 months ago
1377 views
The New Zealand Government is investing $3.69 million through the Regional Tourism Boost to promote international visitors exploring regional areas beyond typical hotspots. Five targeted campaigns will attract tourists from the USA, Canada, and Australia to diverse regions, highlighting unique experiences like cycling, wine tasting, and local hospitality during quieter seasons. This initiative aims to support local businesses, create jobs, and ensure tourism benefits are shared across the country’s communities.
15 Jan 2026
9 months ago
1471 views
Canterbury and the West Coast’s regional tourism organisations will receive $1 million to launch the Discover Different campaign, promoting the regions' attractions during autumn and targeting Australian visitors. The initiative highlights the natural beauty, local food and drink, and unique experiences across Canterbury and the West Coast, aiming to support local businesses and boost regional tourism. Delivered through a collaboration of regional bodies, this campaign is part of a broader $3.69 million Regional Tourism Boost funding to attract international visitors to New Zealand’s regions in autumn and early winter 2026.